By Joseph Burkhard, Delta Daley, Brandon Kurzawski, and Kevin Turcovsky

Caroline Lapinkski feels like if you start hearing Mariah Carey’s “All I Want For Christmas is You” before Thanksgiving, it’s way too soon.

The holiday season and Black Friday seem to start earlier every year. Last year because of the COVID-19 pandemic, many big holiday deals were spread out over the holiday months. Not much has changed this year.

“I think it just benefits capitalism and has nothing to do with the Christmas season,” said Caroline Lapinkski, a 20 year-old full time student at Point Park University and a part-time librarian assistant. “I think it’s just a way for businesses to subconsciously associate their products with the good feelings around the Holiday season.”

Residents of Pittsburgh had conflicting opinions, some stating they’re in favor of the new Black Friday, and others weary of the Holiday shopping events.

Some think it is better off to spread the sales out to prevent conflicts over high demand on the many discounted products.

“I think it’s better that they spread it out over a month rather than have people fighting each other in the stores,” said Katrina Mink, a 39 year old service coordinator for Allegheny Link. “I just believe in letting people enjoy the things that make them happy.”

Big retailers such as Walmart and Target are starting their Black Friday sales early this year. Target began their Black Friday sales October 31st, and Walmart began their sales the first Friday of November. With different sales every week, these stores encourage shoppers to take advantage of all the deals throughout the entire month. There’s debate whether this method is beneficial to shoppers who may use the sales to save on their Christmas shopping, or if it’s just a way to push even more Holiday consumerism onto customers.

Taylor Ritson, a 22 year old student from Greensburg finds that shopping earlier is more convenient.

“I don’t mind it because I’m able to get good deals and sales really early for the holidays,” Ritson said.

Some Pittsburgh residents are aware of the practices retailers use to maximize profit, but still see the benefits of month-long sales.

“Before the sales hit, stores bump up their prices and then bring it down as if it’s a big sale,” said Brian Roberts, a 53 year old retired firefighter. “Although I prefer shopping online, I do like to shop early and I think that spreading it out over a month is better.”

Lapinkski elaborated on why she dislikes the early Black Friday sales.

“I especially don’t like when the Black Friday deals start on Thanksgiving because the workers have to come in and work on Thanksgiving and they get penalized if they don’t, and I don’t agree with that,” Lapinkski said.