By: Brittany Maniet, Point Park News Service
Melissa Levin is the Editorial Director for CollegeFashionista, which is an online community of college-aged fashion and beauty influencers, or “Style Gurus.” CollegeFashionista’s Style Gurus are the sites interns which submit articles monthly to appear on the site showcasing their school’s style and trends. According to the CollegeFashionista website, the mission of their site is to “introduce college-age students to the inner workings of the fashion and beauty industries by giving them exclusive behind-the-scenes access as well as a medium through which they can experience, engage and share their cunning eyes for self-expression.”
How did you earn your position at CollegeFashionista?
I really was just trying to help out my sister. I was on the path towards law school when my sister Amy (founder of the company) started the site project, CollegeFashionista. Since I had a background in journalism I decided would help my sister out with the editorial side of it while in school. So, student by day and editor by night. When I graduated law school and passed my bar I decided I would take a chance and join my sister and overseeing the editorial on the site. Five years later, I’m still a part of a much larger team running the site and now the editorial director for CollegeFashionista.
What does a day in your life look like?
My days are never the same. I do a lot of writing, planning, reading, meeting, forecasting, analysis, and coffee. But, I always wish I had more time in the day to get things done.
What is your favorite part of your job?
I love connecting with the Style Guru community we have built. I find inspiration through their passion, enthusiasm, personalities, energy, and points-of-view daily. Which to me is truly magical.
What did you and your sister first think when you started the company?
The company never was never sought out to be an overnight success. We both worked hard, really, really hard to create our foundation. We wanted to build the community and speak to the readers as the elevated, smart individuals that we know they are. We have stayed true to our original core values and we think that has resonated with our audience. This is what we think has truly helped to grow the community we have.
What advice would you give to someone wanting to be an editorial director?
The advice that I would give to others is to not be afraid of hard work. No task is too big or too small to accomplish. I find that while the rest of the world is only speaking in emoji anymore, grammar still rules everything in the editorial side.