By Jessica Federkeil, Point Park News Service:
Twitter lit up Tuesday in Pittsburgh with a trending topic about #Burgh @ Point Park, a social media strategy workshop at Point Park University.
The sold-out event featured a presentation by keynote speaker Sree Sreenivasan, chief digital officer at the Metropolitan Museum of Art in New York, as well as a panel of leading social media innovators from Pittsburgh.
Sreenivasan displayed the slides for presentation from his iPhone 5s, and that added to the buzz in the room as Twitter and Instagram notifications mentioning his name popped up on the screen behind him in the Lawrence Hall ballroom.
“His personality was wonderful,” said Kate Dudas, 34, a graduate assistant with the Point Park School of Communication. “He was like a rock star up there. He was amazing. He was so down to earth. He knows so much…”
“I thought Sree was really relatable,” said Emily Brack, 17, a freshman at Point Park University. “He was a great speaker for college kids to see.”
Sreenivasan offered a few of his best social media tips, including the three ABCs: “Always be charging. Always be connecting. Always be collecting.”
Sreenivasan also shared that nothing is worth doing, if you aren’t sharing it.
“I’m going to use social media more often,” said Dudas, of Crafton Heights. “It was brought up that if we aren’t going to promote ourselves, then who will. I realized I have to take a new perspective and talk more about what I’m doing.”
The event’s panelists included former Steelers quarterback Charlie Batch; Rob Rossi, a sports columnist at the Pittsburgh Tribune-Review; Josh Raulerson, of WESA-FM; Brandi Smith, of Smith Bros. Agency; Jessica Warchall, of The Andy Warhol Museum; Aimee DiAndrea, of the Pittsburgh Ballet Theatre; and Cassandra Buncie, of Black-n-Gold Girls sports fan club.
“The panel was interesting because it had so many people from different walks of life,” Brack said. “It was interesting to hear how they used social media in so many different ways to help build their business or brand.”
The panel also created interest among the social media panelists.
“I think I’m going to follow the Pittsburgh Ballet and Warhol,” said Buncie, founder of the Black-n-Gold Girls. “I was really interested in hearing how they use the social media platforms. I’m excited to see what they post.”
Batch’s participation was a highlight for many in attendance.
“I really enjoyed Charlie Batch’s input on the panel,” Dudas said. “It’s not often that you hear a professional athlete talk about these things. He was able to talk about how he’s using social media to further his non-football career.”
The retired Steelers player had one special fan in attendance: Sreenivasan snapped a selfie with Batch during the panel. Sreenivasan claims to be a long-suffering New York Jets fan, but said he always cheers on the Steelers too.
“I got to sit next to Charlie Batch,” Sree said. “My life can’t get better than that.”
Sreenivasan said he noticed the energy coming from the audience.
“I had a lot of fun,” Sreenivasan said. “There was a great energy in the room.”
If you missed #Burgh @ Point Park with Sreenivasan and the panel discussion, you view the entire event on Point Park University’s YouTube channel: https://www.youtube.com/watch?v=Rvw00q3c53s.